Undoubtedly, a proper strategy is needed before any social media event promotion. No matter if you’re hosting a party for event sponsors, or planning a function for more than 500 hundred guests, having a proper strategy and plan is the most important
Social media is the most powerful tool to promote anything because it has amazing tools that can engage the audience and can also boost the attendance rate while making the event remarkable.
Often, event planners/organizers spend a lot of time and money to promote in-person events. But, in the process, they forget about the power of social media. Gone are the days, when people used to walk home to home to promote an event. Social media has taken over traditional methods.
Moreover, a well-planned social media event promotion strategy will work in promoting the event and making it successful. In this blog, we are going to discuss the best tips that you can use to promote the event without spending too much. So without further ado, let’s start:
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Event Promotion Ideas To Make The Event Remarkable
Here are the top event promotion ideas to promote the event on social media for maximum reach and engagement. Let’s discuss.
1. Countdown Timers On Social Media Profile
To promote the event on social media consider setting up countdown timers to make your audience aware of the event. Instagram and Facebook allow you to use countdown timers for effective promotion strategies. Add the last date, starting date and some exciting offers related to the event in your countdown timers. No doubt that it creates a sense of excitement among the audience and increases engagement even before the event starts. Therefore to promote events on instagram, use high-quality visuals images, and videos and set up countdown timers to create hype among the followers.
2. Create An Attractive Event Page On Facebook
Consider creating an attractive page to promote event on Facebook. Doing so can help you reach your target audience soon. Facebook is one of the social media platforms that attract alot of people in terms of communication and is used by the maximum number of people. Therefore consider creating a page on Facebook with unique images and videos along with attractive content. Nothing will work if your content quality is poor, therefore consider content management before event promotion.
3. Teasing Game To Create Hype
Consider sharing relevant details of the event before the actual event. Short video clips or teasers can be considered one of the best ways to build up the hype among your audience. Also, you can provide the necessary information about your event to your target audience with teasers.
However, teasers can be a great way to show off your celebrities, speakers and other guest of honour in the event.
In addition to ideas, you can interview a few speakers and share those clips as teasers to create a sense of excitement. Also, you can share a glimpse of rehearsals from your event.
4. Create Unique Hashtags
What’s a better way to reach your audience and make the audience reach out to you? Well, a branded Hashtag can be your answer. Creating a branded hashtag can be considered one of the most convenient ways to reach out to guests and make your content reach an audience under one roof with different social media channels.
However, creating a unique, short and catchy hashtag can help you stand out from the competition. As by being simple and easy to spell, everyone can easily connect with the hashtag and this will automatically promote your brand while increasing brand awareness, visibility and credibility. Therefore, use the hashtag on all social media handles for better reach. Also, you can use your hashtag as marketing collateral and along with this you can use it on printed materials.
5. Don’t Forget To Give A Sneak Peek Of Events
Ever thought about any guarantee from social media promotions? Audiences like a good sneak peek behind the event wall. Plan and make strategies in advance to reveal the exciting and amazing parts of your event to the audience. By doing so, your audience will have clarity about the event and they’ll know what they can expect from the event.
Therefore, share behind the scenes in Instagram stories and reels or on Facebook. Also, you can consider sharing goofy photos of the cast, event team, and event management to promote event on LinkedIn.
6. Design A Custom AR Filter For Instagram, Facebook And Snapchat
To promote your event on social media and to gain better visibility try creating augmented reality(AR) camera effects. This can be considered one of the best ways for guests to interact with the event. Try incorporating AR filters across different platforms such as Facebook, Instagram, LinkedIn, Snapchat and other trending platforms. Designing a custom AR camera filter can help you reach more audiences with these social media platforms.
However, there are free third-party tools available to design AR filters for Instagram and Facebook such as Spark AR Studio or Lens Studio for creating AR filters on Snapchat Therefore, create and design your custom camera effects and make your audience click images using the filter. After that, you can ask your audience to share photos and videos under your created hashtag.
7. Interview The Participants On Instagram Stories To Increase Word-Of-Mouth
Let’s understand this by a short example, we all like to watch highlights of our favourite event even if we don’t tune in for that long, right? Well, there’s a reason behind this, short interview sessions with attractive subjects can make compelling and easily digestible content. Consider creating your own highlights while your event is underway. Use Instagram stories and reels to share the reactions and true feelings of your audience about the event on the spot. Also, you can share what people are curious about what they’re talking about or what’s the vibe at the event.
The Final Thoughts
By the end of this article, we’ve discussed the best ideas to promote event on social media. Consider the above-mentioned tips for making your event a successful one and stand out from the competition. Surely, using social media you’ll be able to generate leads and reach out to the target audience along with engagement. Hope you like the blog. Thank you for reading!
